In Canada and the U.S., April 20th is known as 420 amongst marijuana enthusiasts and is celebrated as a day to indulge in cannabis. ManchuWOK is a Chinese food restaurant chain with hundreds of locations across Canada. We wanted to tell those who celebrate 420 to satisfy their munchies with ManchuWOK in a way that wouldn’t upset franchisees. ART DIRECTION: Liam Johnston CREATIVE DIRECTION: Chris Hirsch, Nellie Kim
